From Newcomer to
One of Jakarta’s
Local Champion
Client
Sarasa
Service
Marketing & Branding Strategy
BACKGROUND
Sarasa entered Jakarta’s crowded catering market as a newcomer, competing against established names and familiar choices.
PROBLEM
How could a new local brand build recognition and become a preferred choice in an already competitive market?
OUR APPROACH
We built Sarasa from the ground up, combining brand strategy, visual identity, and targeted digital advertising to drive awareness and growth.
IDEAS
Making It Easier
to Notice and Find
We built a distinctive visual presence across branding, packaging, and social media, then amplified it through event sponsorships, Google SEM, and targeted Meta Ads, helping Sarasa stand out in a crowded market and stay within reach when customers were ready to choose.
KEY RESULTS
10x
Revenue Growth Within 2 Years
Since partnering with Navio in 2021, Sarasa has expanded from one to two kitchens and, by 2026, grown into one of Jakarta’s emerging local champions.
THE TAKEAWAY
In a crowded F&B market, standing out is not only about claiming a better product.
For Sarasa, we built recognition through the whole customer experience, from discovering and ordering the brand to delivery, packaging, and the moment it reaches the customer.
Because in F&B, the experience is part of the product.
Facing the same growth challenge? Let’s collaborate.