Tapping In
Hallyu Generation
Client
Frozz
Service
Digital Marketing Management
Hallyu hits the world hard in various channels. From Korean music, idols, movies, foods, and more are getting attention worldwide. Surprisingly this trend hits hard and is now deeply rooted with the Gen-Zs, the digital natives.
From concerts to dramas, and even Hallyu tourism is sought by many Indonesians too these days.
Being a brand focusing on the younger generation, Frozz also taps into this Hallyu trend. Initially collaborating with BT21 Merchandise, Frozz needed to think of a unique way to stand out among the other Hallyu based projects. They say it takes two to tango? Here’s where Navio helps dig deeper and deliver better.
Daebak
Collaboration
Even before Frozz’s BT21 Merchandise, we actually had been working together for a while. But we understand that this campaign needs better and bigger ideas than just regular collaboration. Therefore we came up with an idea that is fresh and uniquely Frozz for this campaign: Frozz Daebak!. We fly influencers to Korea for this campaign, devised one of a kind activity for them, and posted it on various social media channels. All the while not forgetting giving back to the audience as well! We fly them to Korea too, so they can meet their Bias while enjoying Frozz: sugar free candy that is easy to carry anywhere.
